About My Under-Eye Area: Visible darkness and pronounced tear troughs Now, It Cosmetics has grown into a global beauty brand. Using her personal experience to inform the products created, founder Jamie Kern Lima initially wanted to help herself. Hero ingredients: Niacinamide, collagen, cucumber, hyaluronic acid.Ībout the brand: Working with insights from plastic surgeons and dermatologists, It Cosmetics is a company focused on providing makeup-wearers with solutions that address concerns while also being good for your skin. Potential allergens: Magnesium ascorbyl phosphate, tocopheryl acetate, ascorbyl palmitate, retinyl palmitate, potassium sorbate. Uses: Hydrating and concealing uneven pigmentation and dark circles, especially under the eyes.
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